Jan 07 2005
Marketing Yourself 24/7
One of my many roles is as a teacher – For over a year now I have been teaching in the Music Business Program at the Musicians Institute in Hollywood. I often am approached by students asking for advice on a number of topics ranging from job-hunting advice to general suggestions on how they should present themselves in the industry.
A recent question made me think in very general terms about how each and every one of us is marketing ourselves; I’d go so far as to say at all times. In the music industry, the most valuable commodity one can possess is their network. A network is built on two factors – how you sell yourself and whom you sell yourself to. We are constantly building, restructuring, and occasionally mending our reputations. It really is a universal currency in the industry.
A few years ago I was told by someone in a very high position that to be perceived as a professional in the music industry, one must present a professional image at all times. Not just at events, or at work, but at all times. This is an industry where we are expected to live and breathe the biz 24/7. If you are not continuously aware of how you are marketing yourself, you may be missing out on extremely valuable reputation-building experiences.
