Jan 17 2005
Inherent Flexibility
If you are in the business of providing a service, such as – oh I don’t know – marketing, you are both fortunate and inconvenienced by the fact that you offer no tangible goods.
Where this is unfortunate is that often clients don’t fully understand what they are paying for. If they cannot see it, they value it less. Bummer.
Where this is a positive, however, is in the fact that your structure can be as flexible as you want it to be. For instance, you are able to fine tune your efforts (and therefore prices) to the client’s needs. Instead of catering to one demographic based on a price-lockout, you can offer services that provide results to both high and low budget projects.
Be flexible with your pricing. Never lower it in the global sense – offering the same as you have in the past, but for less. Lower it in an individual sense – for example, you wholeheartedly believe in the band and you know they have just sold their last amp for ramen and bus fare, so you cut them a break knowing they will use you when they are working with a larger budget. This flexibility can open up business avenues you never imagined you had.
