Jun 15 2005
Marketing Yourself
Something people often forget is that in the music industry (and really all industries) you must constantly be aware of how you are marketing yourself. I have touched on this before, but it is far too important a lesson to not reiterate and expand on every so often.
How you dress, what you say, how you act, and how you carry yourself all add up to the impression you leave on others. People often forget that they are being evaluated near constantly.
When you are at a club, at work, at a networking event, or even just grocery shopping, it is important to remember to carry yourself as you would expect someone in the position you desire would carry themselves. Part of this game is selling an image – you must convince people you are capable enough to accomplish the big tasks we take on in this biz. Never underestimate how essential it is to be self-evaluating.
