Oct 19 2006
Radio Daze
With so many alternatives to the radio, it’s no wonder its influence is diminishing, especially at the younger demographic (who are often the most savvy at using the alternate music sources).
According to the New York Times, “Listening hours have dropped almost 21 percent for 18- to 24-year-olds in the last 10 years, but they still listen for 18 hours in an average week, almost six hours more than their younger siblings. Weekly radio-listening hours have dropped 19 percent in the 12-to-17 demographic.”
