Apr 30 2007
Integrity
I’ve found very little else as important to growing my company as my integrity. I get business because people evangelize me to their colleagues. When I do an amazing job promoting a CD for a label, that label tells another label. When that label calls, I have to not only deliver everything I did to the other label, but do even better. This is how I build my reputation and solidify my integrity.
You are so right! It is amazing how much further you reach when you don’t try to get one over someone! And you feel so much better about yourself and your business.
YaadNoyz Production is a new reggae/dancehall production company, and already we are making amazing strides because of character. This coupled with talent and keen business sense will take us far!
Keep up your great work!
Thought I’d add this from the Epitaph newsletter, it’s an interesting bit of advice on interning and somewhat relevant to the concept of integrity.
I think integrity is the key when interning anywhere in addition to being valuable of course.
The more you are yourself and not an attempt to be something else, the more you allow your ability to shine.
…
“A lot of kids have asked me how I got this job working for Epitaph…or how people manage to make their way into the music industry…Ya know it’s just one of those things where I feel if you have passion for it, you’ll make it in one way or another. It just takes a lot of hard work and being completely accepting towards the different genres of music out there.
There’s around 30 employees that work in the LA office and about 10 – 15 interns. I started out interning, it was a really great experience. I was basically a film student that had no clue about how records were made…to me it was like okay, a band goes into the studio and they come out with some killer tracks…I didn’t know about marketing at all and now I do. It took me a few months of interning before I got a job, but really those months were completely valuable to the company. Interning is just a good way to get to meet people and get the “hands on experience.” I recommend finding a company you’re really interested in and going for it. If you feel passionately about it you can really make a big difference!”