Jun 07 2007
Business Card Economics
For those of you working (or looking to work) in some capacity in the music industry, always have a music-related business card. Doesn’t matter if you are an unemployed musician, in a working band, or employed somewhere irrelevant. Have a business card that represents what you want to do (within reason), and spend the money to make them impressive (design and printing).
Here’s why, as simple as it can get.
Very nice business cards = 33 cents each.
1000 of these = $330.
Client (gig, etc) hiring you = at least $330
If you get one job from 1000 cards you have paid for the cards. And in reality, every card you hand out has value – company awareness is a very valuable asset. Now you just have to find 1000 relevant people to hand them out to. I’d say the odds are still very high in your favor if you only give out 100…
I agree. Make something you would want to put in your pocket… like glow-in-the-dark?
http://www.stardoom.com
Biz cards are great, but only if you give them out. It doesn’t do any good to get them, and then leave them in a desk drawer.
A thing that does bother me though…
I really don’t like when a person gives me a stack of cards for me to give out for them. For instance, if I am drumming on a recording session, and I comment how I enjoyed the bass player’s playing. Then, he whips out of his pocket 10 business cards and says to me to hand out as many I can. That drives me nuts for some reason.
Jared Ribble
http://musicindustrycorner.blogspot.com/
http://www.advantagemusicproduction.com
Good advice for anyone needing to get into the music business, but try to make your business card stand out from others, perhaps include a picture or have a z-card that shows you or your band performing. Another thing you could do is have a CD business card that includes your music and profile on it.