Every now and again I get asked what hardware and software my company uses to do what we do. Oh and my other company as well. Both are small companies, work primarily in the music industry, and most projects have a reasonable budget but rarely something stellar.
We work with every form of digital media – from uncompressed HD video to stunningly compressed H.264, from a web-optimized graphic to a 70-layer Photoshop file, from 96/24 AIFF to streaming QuickTime. I recently spent a ton of cash upgrading to the latest versions of a lot of what we use around here (both hardware and software) and figured I’d make a list. It’s what I have found to be the essential tools you need to create high end output at an independent level.
Apple Final Cut Studio 2 (Mac)
– This is where it’s at. A bunch of top-notch applications all in one box. My absolute favorite non-linear video editor, an amazing DVD authoring tool light years ahead of iDVD or Encore, a killer motion graphics program, a very useful scoring and audio mixing app, one of the best software-based compressors, a super-easy titling tool, and more. Can’t live without this sucker, I use it for everything from editing quick EPKs to authoring major release DVDs. It is also extremely useful in converting audio and video from one format to another.
Adobe Creative Suite CS3 Production Premium
– There are a few versions, I use Production Premium. First and foremost, this includes Photoshop. You can’t do anything in this part of the biz without the ‘Shop. I thought it couldn’t get much better 3 versions ago, so every new release is just like extra toppings on the ice cream. But Adobe gives us way more – After Effects is a critical motion graphics / compositor. It offers way more control than Motion (from Final Cut Suite) and certain elements of Shake (see below) but is different from both in most ways. You also get Flash, which needs no further introduction (unless you haven’t surfed the web since 1996). Illustrator is the de facto vector art painting program and I wish I needed to use it more. You also get Soundbooth and Encore, which are ok but I think the Final Cut Studio equivalents are far superior. Other versions of the Creative Suite include InDesign, which smashes Microsoft Word into the dirt (although at a steeper learning curve) and Acrobat which makes PDFs with every possible element tweakable.
Apple Shake 4.1 (Mac)
– Super high end visual effects program. This used to cost $10,000, then $5,000, then $3,000, and finally it is down to only $499. This is the software used for many of the special effects in movies like Lord of the Rings, King Kong, 300, and Harry Potter. I use this sometimes, definitely wish I needed to use it more. Come on bands, give me more green-screen footage!!
More to come in part 2…