Music Business Blog by Jason Feinberg

In conjunction with NARIP, I will be conducting a teleseminar about online marketing and distribution. Basically everything one needs to know to create and implement a marketing + promotion strategy using every element of new media.

Full info is here – www.narip.com


The National Association of Record Industry Professionals Presents
Secrets of Online Music Marketing Revealed!

Call in to this special NARIP Teleseminar

Wednesday, July 9 12:00 noon to 1:00 p.m. Pacific (3:00 to 4:00 p.m. Eastern)

To assist with your online music marketing needs, NARIP has scheduled this special teleseminar. Start an online marketing plan in one session. Boost the effectiveness of the plan you already have. A great plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Jason Feinberg, a top expert and leader in online music marketing and president of On Target Media Group, will lead this unique teleseminar.

Plus, we welcome your questions about online music marketing in advance. Please email any questions to NARIP at info AT narip DOT com.

You will learn:

• Most important parts of online music marketing strategy
• An easy way to begin your online marketing campaign
• Your complete digital toolbox: what you need… and what you don’t
• Branding made simple… and effective
• How to use social networks, blog, MySpace & YouTube
• Sites seeking content – excellent marketing opportunities for you
• How to build a brand and get more fans
• And much more…

BONUS:

One participant will be selected from our session to win one (1) free hour consultation with Jason Feinberg (valued at $300).

ABOUT THE INSTRUCTOR

JASON FEINBERG, PRESIDENT, ON TARGET MEDIA GROUP
Jason Feinberg is president and founder of On Target Media Group, an entertainment industry Internet marketing and promotion company. Jason is responsible for business development, formulating and managing online marketing campaigns, and media relations with over 1000 Web sites and media outlets. In four short years On Target Media Group has defined itself as one of the industry’s top online marketing and promotion firms with clients including Warner Bros Records, Universal Music Enterprises, EMI America, Capitol Records, Concord Music Group, Tenth Street Entertainment, and many more. OTMG has run online marketing campaigns for Ringo Starr, Mötley Crüe, Carole King, JJ Cale / Eric Clapton, Neil Young, Primus, George Benson / Al Jarreau, Poncho Sanchez, and many more. When not running OTMG, Jason teaches in the Music Business program at Musicians Institute in Hollywood.

SOURCES FOR MORE INFO
www.otmg.net

WHEN

Wed, July 9 – 12:00 noon to 1:00 p.m. (Pacific) – agenda below

WHERE
Near your telephone – call in from anywhere in the world!

REGISTER NOW
$25: NARIP Members BEFORE Friday, July 18 at 5:00 p.m.
$45: Non-members BEFORE Friday, July 18 at 5:00 p.m.

This price includes the one-hour teleseminars, the opportunity to email in questions (info@narip.com), chat live with Jason after each session, and an MP3 file of the session.

NOTE
You will receive call-in information (telephone number and pass code) when payment is received.

________________________________________

Wednesday, July 9
12:00 noon to 1:00 p.m. (Pacific)

Agenda

Creating an Online Marketing Strategy

· Social Networks
· Grassroots / Fan Efforts
· Widgets / Flash / Embeddable Code

Passive vs. Active Online Marketing

Web Presence: Official Site, MySpace, Social Network Pages, etc

· Critical Information
· Designing With the Fan in Mind

· Creating A Sales Machine

Awareness: How to Inform Existing Fans and Create New Ones

· Different Online Marketing and Promotion Avenues
· Editorial Coverage
· Audio/Video Placement
· Blogs / Podcasts / Music Tastemakers
· Online Radio
· Online Retail

Distribution: Making Your Product Available Physically and Digitally

Essential Sites and Tools for Independent Labels and Artists

Ultimate Goals

· Sales: Physical, Digital, Merch, Tickets
· Artist Branding
· Fan Data Acquisition (Email Lists, Demographics, etc.)

· Additional Revenue Opportunities

Go here to sign up – www.narip.com

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