Archive for July, 2008

Jul 31 2008

Seven Years in Los Angeles

Last week marked me living in Los Angeles for seven years. I was lying in bed the other night when that realization kicked in and it sent me down a trail, thinking about who I was when I came here, what I was looking for, and what I have accomplished since then.

I arrived in CA after a couple years in Seattle, writing software and recording bands. I had spent most of college working in radio, as a DJ and also music director. Although I loved managing my team of coders, I missed music being an integral part of each and every day. I played guitar, I collected vinyl, I worked with a couple bands, but it wasn’t enough.

I came down to Los Angeles with the thought that I’d work in audio engineering and see where it led me. Maybe form a new band. Maybe some guitar session work. Yeah, not even close to how it worked out.

One thing I love about Los Angeles (and most other big cities) is that opportunity is a living, breathing thing, lurking around every corner and through every door. Not to say every opportunity is worthwhile or leads somewhere, but you get a lot further embedding yourself into where the action is.

Long story short, I never even worked as an audio engineer. My path took me to the Los Angeles Recording Workshop, Nitro Records, The National Association of Recording Arts and Sciences, Favored Nations Records, and then finally starting my own company, On Target Media Group. I often think back to what 2001 Jason’s reaction would be if he had a glimpse into what his career had in store. To think I’d be this fortunate – to work with amazing artists, to have a massive professional network made up of some of the smartest, nicest, funniest, savvy people around, and to get to do exactly what I want when I want – his feeble little man-brain would explode.

That one about doing what I want with my life is the biggie – I’ve worked very hard to be able to run my life my way. I could have made far more money many other ways. I could have taken easier roads, worked for other people making them successful, or given up when things seemed bleak. But I stuck with my convictions, and for the risk of sounding cheesy, I really did follow my dreams.

Figure out what you are most passionate about, find a way to do it for a living (no matter how meager at first), work your ass off, work 10 times more than that, and you will find your success.

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Jul 23 2008

I Love Magic Mountain

Published by Jason Feinberg under Other

No music biz today – well, I guess we could talk about the continuing legal debate about how this person used a copyrighted song in this AWESOME video of Tatsu at Six Flags Magic Mountain. But instead, let’s just focus on how amazing this ride is and how I cannot wait to hit it again. For those that haven’t been on a flying coaster, it’s unlike anything else I’ve ever felt. Late summer Magic Mountain trip, who’s in?!?!?

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Jul 15 2008

5 Lies Indie Musicians Tell Themselves (via Hypebot)

A quick post worth reading. Some of these points can be argued, but should at least get you thinking. The summary:

1. “The internet leveled the playing field for indie music.”
2. “I’m going D.I.Y.”
3. “The quality of the music matters more now.”
4. “Now that the FCC ended payola, my music has a chance at radio.”
5. “My sales suck, but so do everyone else’s.”

Read the whole thing here.

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Jul 11 2008

Ten Social Supercharging Tips

A blog I read regularly and highly recommend, Social-Cache.com, has posted a ten-item list detailing the steps artists are taking to create a brand, a longterm fanbase, and a sales machine.

01. They have blogs to which actual band members [think executives] post regular updates.
02. They ensure that the blogosphere is alerted to any new and breaking news or important posts.
03. They offer early access to special offers and discounts for their customers loyalty.


For the rest of the list (and accompanying article) visit http://www.social-cache.com/2008/07/john-mellencamp-vanity-fair-radiohead-and-targeted-marketing

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Jul 11 2008

Greg Laswell: Stream the Entire New CD

Greg Laswell: Released July 8th, Three Flights From Alto Nido is available to stream in its entirety.

Listen using the Flash player below, or visit Greg’s imeem page

With rich vocals and excellent instrumentation, Three Flights from Alto Nido is an album worth listening to; it is diverse in its moods and is, without a doubt, capable of being emotionally evocative. It’s surprising that Laswell has not been recognized by the general listening audience as his talent is something that should not go overlooked.The Celebrity Café


three flights from alto nido

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Jul 08 2008

Tomorrow! NARIP Online Marketing Teleseminar Conducted By Jason Feinberg

On July 9th, the National Association of Record Industry Professionals presents Secrets of Online Music Marketing Revealed, a teleseminar to assist with your online marketing needs.

The conference will be hosted by OTMG president and founder Jason Feinberg. He will discuss strategies for creating, implementing, and managing a full-scope online marketing campaign for artists at any level.

In this telesmenar, you will learn:

* Most important parts of online music marketing strategy
* An easy way to begin your online marketing campaign
* Your complete digital toolbox: what you need… and what you don’t
* Branding made simple… and effective
* How to use social networks, blog, MySpace & YouTube
* Sites seeking content – excellent marketing opportunities for you
* How to build a brand and get more fans
* And much more…

WHEN
Wed, July 9th – 12:00 noon to 1:00 p.m. (Pacific)

WHERE
Near your telephone – call in from anywhere in the world!

REGISTER NOW
$20: NARIP Members BEFORE Friday, July 4 at 5:00
$40: Non-members BEFORE Friday, July 4 at 5:00

The price includes the one-hour teleseminars, the opportunity to email in questions (info@narip.com), chat live with Jason after each session, and an MP3 file of the session.

For more info, visit www.narip.com

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Jul 05 2008

Great Lefsetz Post

If you didn’t see it last week, check out this post on the Lefsetz Letter.
Quite a scathing (and often spot-on) assessment of who has damaged or is currently damaging the music industry the most. Eye-opening on a couple counts, some interesting info in there.

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Jul 01 2008

Memoirs of a Punk Vinyl Digger

This past weekend ended up being much more of an emotional trip into my past than intended. After a pretty awesome mud wrestling party on Saturday, the wife and I decided to walk down to Melrose Ave and do some shopping. I needed some new punk vinyl, so Headline Records was at the top of my list. For those of you in the Los Angeles area (and like Punk and it’s many related genres) that have not been to Headline, I can simply say you are missing out. Sure, Amoeba has much of the same stuff, but for those of you that haven’t routinely experienced the joy of browsing the racks at a niche indie music store, it’s not just shopping, it’s an experience.

My sheer love for shopping at indie music stores started in Las Vegas. Around 1990, well before Amazon.com, torrents, and Ebay, people had to actually leave their house to acquire new music. For those heavily into punk like myself, your options were quite limited. The awful mall stores had all the latest garbage and some of the classic releases, but if you needed an original Misfits 7″ or the latest Crass bootleg a store called the Underground was a sure bet. When I was in high school (on the other side of town) I usually had to beg my mom for a ride or find some other way down there.

You’d walk in and it was a dark store, a rack of vinyl running down the center, CDs taking up maybe 1/4 of it. Posters, shirts and cassettes along the walls. Some scratchy slab of wax blaring through the speakers, usually something in the Cramps/Meteors/MC5/Gories worlds. It was rock and roll shopping heaven – it was so heavy my mom would always wait in the car.

What a time it was when you could browse vinyl racks and find Exploited first pressings, original Sub Pop color vinyl, import bootlegs, and Misfits and Samhain colored vinyl LPs. You could always rely on them to have the best new thing you’d never heard of and almost any record you’ve been thinking about getting next. You could spend $4 on a used record, listen to it as long as you wanted, and then go trade it in for $2 credit. This endless recycling of records introduced me to many of the bands I still collect to this day. Obviously I kept those instead of selling them back.

Except that one time I bought an interesting looking record by Suburban Nightmare. Garage trash with stupid but funny lyrics and a certain swagger. Liked it, eventually traded it in for something. A few weeks later bought and fell in love with a Dwarves record. Instant fan, bought anything I could find. Not too happy when I check the Trouser Press Record Guide and see that Suburban Nightmare was the Dwarves before changing their name. Then find out it’s a $75 dollar record. Took me a long time to find that again (but did get a bargain at $35).

Of course there was the case by the counter with damn near any rare record that mattered – first pressings of Minor Threat, Black Flag, Misfits, Damned, Buzzcocks, The Jam, etc… Browsing that was one of my favorite things on the planet. Still is I suppose.

Never walked out of there empty handed. Plenty of amazing music, and also the best shirts anywhere. Some official, some bootleg, all awesome and near impossible to get anywhere else. Cheap too. My friends and I bought and traded shirts almost as much as vinyl.

Sunglasses. They sold $6 plastic sunglasses with color lenses. I usually bought purple. Wore them most of high school. Loved them.

This music experience wasn’t unique to Underground – Benway Bop was another amazing record store that was a similar experience, although the niche there was “good underground music,” not just punk. Meaning in addition to all the above, you could get a PJ Harvey bootleg or hang out with Ween.


Anyway – my point of all this. These stores are a dying breed. And it makes me very, very sad. It’s partly a function of the music industry as a whole – sales are down and they have been year after year for a while now. The resurgence in vinyl is helping but isn’t enough to keep most of these stores going. The economy isn’t helping either. It’s never been easy to successfully run an indie music store, but when you see how many other types of stores are empty on Melrose it says something about the bigger picture.

But it’s other things too. People are still spending money on music. The Internet has made it so easy – too easy in my opinion – to find anything you want anywhere. Yeah, I love the instant satisfaction too but I sorely miss the thrill of the hunt. It’s so hard to find really good stuff locally because people can get more money (or a quicker sale at least) using Ebay, GEMM, or one of the many other places.

Of course I do encourage online music spending, it’s a big part of what my company does. Ahh, the duality of a music man.

So I am left feeling that one of my favorite things in the world is almost dissolved. I’ve watched it unravel over the past decade but now it really seems thin. When the Underground in Vegas closed it was like a death in the family. And so many Los Angeles institutions are memories. Remember Vinyl Fetish? They even had two stores! How about when Taang was on Melrose. At least they still have San Diego. Of course there was the west coast Bleeker Bob’s – as overpriced as the NYC one and equally rude staff, but they had some of the rarest goth around. And what about the Rock Shop – first a big store on Hollywood Blvd, then a smaller one on a side street, and then… nowhere. And Green Hell. And Rhino. And Arons. And…

There are still plenty of great stores, especially if you’re into the niche. This leads us back to Headline. I love this store and hope it stays open for years to come. I should shop there more, and so should you. Prices are right, selection is top notch, John knows his music well, lots of shirts and posters and patches and buttons, and you get the experience. More info at headlinerecords.com

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