Oct 30 2008
Kurt Cobain Business Model
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http://lateralaction.com/articles/kurt-cobain-startup-success/
REALLY cool article about innovation, marketing, and the music biz. To sum up:
1. The first key is always a new and better approach, or a fresh and innovative way to do the tried and true. If the “do it the way it’s done” crowd tells you you’re wrong, crazy, or stupid, you may be onto something.
2. You can’t ignore the realities of market demand and human psychology, but often the market doesn’t realize what it wants and the mind craves something new.
3. Create things that people naturally want to market for you.
WAY more and worth reading here: http://lateralaction.com/articles/kurt-cobain-startup-success/
