Nov 18 2008
Essential Reading: Ian C Rogers Keynote
The one and only Ian C Rogers has posed a thorough detail of his keynote from the GRAMMY Northwest MusicTech Summit 2008 here. It’s a fascinating look at the future of the industry from someone (and a company) that is certainly in a position to be discussing it. One of many, many interesting nuggets:
As such, it’s hard to deny there’s a power shift going on from label to artist, and therefore the artist’s closest business partner, the artist manager. This isn’t to say labels aren’t valuable. A lot of people like to line this debate up as label vs. independent, but that’s not how I see things. What I see happening is artists having a choice, and labels needing to prove their value. It’s no longer the de facto dream of every musician to “get signed”. Instead of doing a 360 deal with a label artists are able to do a 360 deal with themselves and choose their business partners based on who is going to add the most value. If you’re an unknown pop-punk band from Orange County would you benefit from the marketing and branding help Epitaph Records could provide? Hell yeah. If you’re Joe Purdy would you benefit from what a major label adds? Perhaps, but what would you give up in the process? Artists now have some leverage in their ability to earn a living without making the leap.
Read the whole thing here (with slides): http://topspinmedia.com/2008/11/grammy-northwest-musictech-summit-keynote/
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