Nov 21 2008
Seth is Right (as Usual)
For those of you that read my blog but don’t read Seth Godin’s, you have your next task clearly laid out in front of you – subscribe to his RSS feed. Very savvy and forward-thinking marketing stuff.
Alternatively, check out this interesting post – http://sethgodin.typepad.com/seths_blog/2008/11/the-marketers-a.html
Excerpt:
Traditional job requirements: show up, sober. Listen to the boss, lift heavy objects.
Here’s what I’d want if I were hiring a marketer:
You’re relentlessly positive. You can visualize complex projects and imagine alternative possible outcomes. It’s one thing to talk about thinking outside the box, it’s quite another to have a long history of doing it successfully. You can ride a unicycle, or can read ancient Greek.
Show me that you’ve taken on and completed audacious projects, and run them as the lead, not as a hanger on. I’m interested in whether you’ve become the best in the world at something, and completely unimpressed that you are good at following instructions (playing Little League baseball is worth far less than organizing a non-profit organization).
