Dec 22 2008
Putting Fans in Charge of Bands
A great article by Mark Glaser on the PBS Mediashift blog, interviewing Nettwerk CEO and all-around smart guy Terry McBride. As I am a big believer in the artist-run business model, this is a very interesting perspective on how artists should be running their enterprises given the opportunities and constraints in place with current technology, record label practices, etc.
http://www.pbs.org/mediashift/2008/12/nettwerk-ceo-terry-mcbride-puts-fans-in-charge-of-bands346.html
Excerpt:
Search engine optimization, the ability to write basic code, understanding how social networks and blogs work together, how to connect that interaction back to the sale of music or monetization of behavior or crowdsourcing music. It’s understanding all of those things, and having a very imaginative marketing plan around the artist vs. around a product. It’s really brand marketing. What are the artists’ causes? Are there cause alignments? Are there other brands we can hook up with to align our causes? And if the other brand is bigger, can we give them free music and get exposure to their audience because it’s like-minded tribes?
