Jul 21 2009
DFest This Weekend
I’ll be moderating a panel and speaking on two others at the DFest Conference this week in Tulsa, OK. Come by and say hello..
Rethinking the Kegger: Niche & Lifestyle Marketing
7/24 – 3:15 PM
GRAMMY Room
Mass-marketing your music can seem very lucrative, but casting such a wide net is often a futile effort. Micro markets and subcultures are being bountifully exploited by creative marketers, becoming the bread and butter of many successful working artists. This panel discusses strategies to focus your marketing plans on finite demographics… taking your music to people who already want what you have to offer.
Your Local Scene Sucks – How To Fix It
7/25 – 12:30
MusiCares Room
It seems like every artist is always complaining about how their local music scene is stagnant and unsupportive of independent artists. Well the fact of the matter is that no local scene is perfect, and artists need to adjust their attitude and their expectations in order to thrive musically and develop a following. This panel may not fix your local scene, but it will give you some inspiration to make a difference in your musical community.
Internet Killed the Radio Star – New Media & Social Marketing
7/25 – 2:00 PM
MusiCares Room
The internet is the new music discovery tool of our generation. As old media dinosaurs cling to out-dated marketing models, savvy music entrepreneurs take their music online to expand their fanbase. This panel will discuss new ways to use social networks to both market yourself and to sell music, crowd-sourcing your online promotion, and use both blogging and micro-blogging to connect with your fans on a more personal level than ever thought possible.
I was just listening to a podcast by Peter Spellman of MBSoulutions. I mean about ten minutes ago about niching your indie label. Makes sense. One person or even a handful of people would have great difficulty reaching anything more than a specialized segment of a market. That concentration on the few can be a nice platform for organic growth outside of you niche. I just finished an album with a brilliant MC named Khali, and as much as we want to tell everyone at one time, we’re going to have to blitz a region and allow (make) it to grow from there.
Anyway…good info
Odell
http://www.myspace.com/dellsong