Aug 19 2009
The Future of Record Labels
Please hop on over to the PBS Mediashift Blog and read my new post, “What Will Record Labels Look Like in the Future?”
A choice excerpt:
This addresses the core problem. Labels’ traditional revenue streams are drying up and no business can flourish without sustainable income. A remapping of revenue sources is inevitable and has already been put into practice by many labels via so-called “360 deals.” Pulling from tour revenues seems to be a logical progression, especially since the new paradigm for many labels is that records exist to promote the tour, rather than the opposite which was true for decades.
To this point, Scott Perry adds, “The bank is broken, and until investing in an artist’s career is proven to be a profitable endeavor, it will be difficult for any artist to find a benefactor to fund the labor necessary to push an artist beyond their sphere of friends and into a larger network.”
Read more at http://www.pbs.org/mediashift/2009/08/what-will-record-labels-look-like-in-the-future230.html
