Music Business Blog by Jason Feinberg

This is floating around quite a bit, and a worthwhile read. Very interesting, from both perspectives, and funny as hell. A good lesson in customer service, client relations, and consulting practices.

Excerpt:


From Client:
You really are a fucking idiot and have no idea what you are talking about. The project I am working on will be more successful than twitter within a year. When I sell the project for 40 million dollars I will ignore any emails from you begging to be a part of it and will send you a postcard from my yaght [sic]. Ciao.


From Consultant:

Read the saga here:
http://www.27bslash6.com/p2p.html

A big mix of interesting articles today…

First Impressions More Important Than Ever

25 Blogs to Stay Current in Social Media

7 Ways to Tour Without Getting in the Van (what would Rollins think about that?!?)

Warner Posts Continuing Losses

Creativity in Music Marketing 1

Creativity in Music Marketing 2

The End of Music

Been spending a tremendous amount of time evaluating statistics and analytics packages lately. My clients need deeper data than placement counts or estimates of impressions. I have been using / looking into:

http://www.google.com/analytics
http://www.rockdex.com/
http://www.bandmetrics.com/
http://www.nextbigsound.com/
http://www.trendrr.com
http://www.radian6.com/
http://www.soundout.com/

We also run many campaigns with http://www.topspinmedia.com and they have an excellent backend analytics system. Their platform also integrates with Google Analytics quite well.

Any others I’ve missed? Any favorites out there?

One of the core rules in life – and certainly business – is be consistent.

I follow that rule in many areas, but this blog is not one of them. I know it’s technically bad blog form to admit you are inconsistent, but my readers have a brain and have probably figured that out.

I could go on and on about being busy running a company, writing for a much more high profile blog, or a hundred other excuses, but the reality is that most bloggers I read do all that and more, yet find a way to keep consistent with their site.

I’ve done some research into the techniques leading bloggers to employ to keep a regular posting schedule, and figured this helps my readers as much as myself. So here’s what I’ve gathered.

• Consistency trumps frequency every time. Writing four blog posts a month at a weekly interval is better than writing two one week, being dark for three weeks, then writing six rapid-fire the following week.
• Quality trumps quantity, both site-wide and intra-post. As in, providing a little bit of very valuable advice goes much further than a long post of full of emptiness. And a handful of very valuable posts makes for a much more compelling site than a constant stream of mediocrity.
• If you don’t have anything of value to say at the moment, share things of value that you have found – other articles, links, graphics, audio, video….

None of this is rocket science, and certainly not new. But it makes me realize that with all the time I spend reading music business articles, I can easily share what interests me. And I suspect that will influence elaboration of my own, hopefully adding to the value. I also realize my life is too chaotic and full (fortunately) to “get to it later” – I need to schedule blog updates, even though it goes against so much of my free-form nature.

More to come. Soon.