Nov 18 2009
Consistency
One of the core rules in life – and certainly business – is be consistent.
I follow that rule in many areas, but this blog is not one of them. I know it’s technically bad blog form to admit you are inconsistent, but my readers have a brain and have probably figured that out.
I could go on and on about being busy running a company, writing for a much more high profile blog, or a hundred other excuses, but the reality is that most bloggers I read do all that and more, yet find a way to keep consistent with their site.
I’ve done some research into the techniques leading bloggers to employ to keep a regular posting schedule, and figured this helps my readers as much as myself. So here’s what I’ve gathered.
- Consistency trumps frequency every time. Writing four blog posts a month at a weekly interval is better than writing two one week, being dark for three weeks, then writing six rapid-fire the following week.
- Quality trumps quantity, both site-wide and intra-post. As in, providing a little bit of very valuable advice goes much further than a long post of full of emptiness. And a handful of very valuable posts makes for a much more compelling site than a constant stream of mediocrity.
- If you don’t have anything of value to say at the moment, share things of value that you have found – other articles, links, graphics, audio, video….
None of this is rocket science, and certainly not new. But it makes me realize that with all the time I spend reading music business articles, I can easily share what interests me. And I suspect that will influence elaboration of my own, hopefully adding to the value. I also realize my life is too chaotic and full (fortunately) to “get to it later” – I need to schedule blog updates, even though it goes against so much of my free-form nature.
More to come. Soon.
Nice info, thanks for sharing.