Jason Feinberg

Jason Feinberg

Marina del Rey, California, United States
4K followers 500+ connections

About

I grow fanbases, revenues and businesses by combining my skills across the modern music…

Experience

  • Self-employed

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    Los Angeles Metropolitan Area

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    Los Angeles, California, United States

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    Santa Monica, California

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    Los Angeles, CA

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    Beverly Hills, CA

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    Hollywood, CA

Education

Projects

  • The Sound of Vinyl

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    Responsible for go-to-market planning and execution for The Sound of Vinyl, UMG's Ecommerce vinyl marketplace. Key marketing activities include:

    - Producing a content series with Henry Rollins interviewing a wide range of experts including musicians, label heads, vinyl collectors, journalists and more. Series has resulted in millions of views and substantial store traffic.
    - CRM and advertising campaigns focused on audience growth, deeper engagement with customers, and driving…

    Responsible for go-to-market planning and execution for The Sound of Vinyl, UMG's Ecommerce vinyl marketplace. Key marketing activities include:

    - Producing a content series with Henry Rollins interviewing a wide range of experts including musicians, label heads, vinyl collectors, journalists and more. Series has resulted in millions of views and substantial store traffic.
    - CRM and advertising campaigns focused on audience growth, deeper engagement with customers, and driving millions of dollars in sales.
    - Community growth through social media campaigns, rewards programs, and content focused on educating and engaging with vinyl buyers from novice to pro.

    As a long-time vinyl collector this has been one of the most rewarding projects of my career.

    See project
  • Bob Marley 75

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    A year-long global celebration of what would have been Bob Marley's 75th birthday.

    - Monthly long-form thematic video episodes
    - A series of never-made music videos for classic Marley songs
    - Livestream + VR events
    - Deluxe vinyl reissues
    - Brand and marketing partnerships
    - Exclusive high end merch line

    See project
  • Vivendi LEX

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    Selected as 1 of 50 senior executives across all global Vivendi companies (UMG, Havas, Gameloft, Canal+, etc) for a year-long leadership and business development program. Met for one week, once per quarter in Paris, London, Ho Chi Minh City, and Santa Monica for workshops and seminars geared towards up-leveling execs into corporate steering roles.

    See project
  • Guns N' Roses "Appetite For Destruction" Reissue

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    Product Manager and Head of Marketing for the most expansive catalog box set of all time - Guns N' Roses "Appetite for Destruction: Locked and Loaded."

    This seminal record - the best selling US debut of all time - remained untouched for over 30 years. In addition to a stunning remaster delivering new audio fidelity, we took a deep dive into the vaults where we unearthed a wealth of unreleased material. The high-end set features 73 tracks, 49 of which have never been released at this…

    Product Manager and Head of Marketing for the most expansive catalog box set of all time - Guns N' Roses "Appetite for Destruction: Locked and Loaded."

    This seminal record - the best selling US debut of all time - remained untouched for over 30 years. In addition to a stunning remaster delivering new audio fidelity, we took a deep dive into the vaults where we unearthed a wealth of unreleased material. The high-end set features 73 tracks, 49 of which have never been released at this quality / from these sources.

    The Locked N' Loaded box also contains a treasure trove of memorabilia including unseen photos, high-quality jewelry, lithographs, exclusive vinyl and so much more.

    Watch the unboxing video here: https://youtu.be/cHakH5MY0c8

    See project
  • SXSW V2V Advisory Board

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    SXSW V2V is the newest addition to the SXSW family of events, joining SXSW Music, SXSW Interactive, SXSW Film, SXSWedu and SXSW Eco. SXSW V2V is an extension and re-imagining of the legendary SXSW experience with an emphasis on the creative spark that drives entrepreneurial innovation.

    Other creators
    See project
  • SXSW 2013 Music Accelerator Advisory Board

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    I helped refer the SXSW Accelerator popular and knowledgeable personalities to be emcees and judges for the event. I also helped judge the first round of Startup technology submissions.

    Other creators
    See project
  • KUGS - On-Air DJ

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    DJ at KUGS, the radio station of Western Washington University in Bellingham, WA.

    See project
  • KUNV - Music Director

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    Music director for one of the country's largest college radio stations (15,000 watts). Responsibilities included label relations, chart reporting and music rotation selection for over 80 hours of programming. Also a DJ across many formats and specialty shows.

    See project

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