“I've had the pleasure of knowing and working with Jason for years. First when he was at Pandora, and later when he was at UMG. I worked with Jason at Pandora when he was building AMP (while I was running Sneak Attack Media), and the value that platform brought to our campaigns was phenomenal in terms of helping artists reach new and existing fans in creative ways. I then worked with Jason on the Guns N' Roses Appetite for Destruction reissue when I was at The Syndicate and he was at UMG. The innovation and creativity he brought to that campaign landed the record back in the top 10 for the first time in 30 years.”
Jason Feinberg
Marina del Rey, California, United States
4K followers
500+ connections
About
I grow fanbases, revenues and businesses by combining my skills across the modern music…
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Self-employed
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Education
Projects
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The Sound of Vinyl
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Responsible for go-to-market planning and execution for The Sound of Vinyl, UMG's Ecommerce vinyl marketplace. Key marketing activities include:
- Producing a content series with Henry Rollins interviewing a wide range of experts including musicians, label heads, vinyl collectors, journalists and more. Series has resulted in millions of views and substantial store traffic.
- CRM and advertising campaigns focused on audience growth, deeper engagement with customers, and driving…Responsible for go-to-market planning and execution for The Sound of Vinyl, UMG's Ecommerce vinyl marketplace. Key marketing activities include:
- Producing a content series with Henry Rollins interviewing a wide range of experts including musicians, label heads, vinyl collectors, journalists and more. Series has resulted in millions of views and substantial store traffic.
- CRM and advertising campaigns focused on audience growth, deeper engagement with customers, and driving millions of dollars in sales.
- Community growth through social media campaigns, rewards programs, and content focused on educating and engaging with vinyl buyers from novice to pro.
As a long-time vinyl collector this has been one of the most rewarding projects of my career. -
Bob Marley 75
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A year-long global celebration of what would have been Bob Marley's 75th birthday.
- Monthly long-form thematic video episodes
- A series of never-made music videos for classic Marley songs
- Livestream + VR events
- Deluxe vinyl reissues
- Brand and marketing partnerships
- Exclusive high end merch line -
Vivendi LEX
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Selected as 1 of 50 senior executives across all global Vivendi companies (UMG, Havas, Gameloft, Canal+, etc) for a year-long leadership and business development program. Met for one week, once per quarter in Paris, London, Ho Chi Minh City, and Santa Monica for workshops and seminars geared towards up-leveling execs into corporate steering roles.
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Guns N' Roses "Appetite For Destruction" Reissue
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Product Manager and Head of Marketing for the most expansive catalog box set of all time - Guns N' Roses "Appetite for Destruction: Locked and Loaded."
This seminal record - the best selling US debut of all time - remained untouched for over 30 years. In addition to a stunning remaster delivering new audio fidelity, we took a deep dive into the vaults where we unearthed a wealth of unreleased material. The high-end set features 73 tracks, 49 of which have never been released at this…Product Manager and Head of Marketing for the most expansive catalog box set of all time - Guns N' Roses "Appetite for Destruction: Locked and Loaded."
This seminal record - the best selling US debut of all time - remained untouched for over 30 years. In addition to a stunning remaster delivering new audio fidelity, we took a deep dive into the vaults where we unearthed a wealth of unreleased material. The high-end set features 73 tracks, 49 of which have never been released at this quality / from these sources.
The Locked N' Loaded box also contains a treasure trove of memorabilia including unseen photos, high-quality jewelry, lithographs, exclusive vinyl and so much more.
Watch the unboxing video here: https://youtu.be/cHakH5MY0c8 -
SXSW V2V Advisory Board
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SXSW V2V is the newest addition to the SXSW family of events, joining SXSW Music, SXSW Interactive, SXSW Film, SXSWedu and SXSW Eco. SXSW V2V is an extension and re-imagining of the legendary SXSW experience with an emphasis on the creative spark that drives entrepreneurial innovation.
Other creatorsSee project -
SXSW 2013 Music Accelerator Advisory Board
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I helped refer the SXSW Accelerator popular and knowledgeable personalities to be emcees and judges for the event. I also helped judge the first round of Startup technology submissions.
Other creatorsSee project -
KUGS - On-Air DJ
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DJ at KUGS, the radio station of Western Washington University in Bellingham, WA.
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KUNV - Music Director
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Music director for one of the country's largest college radio stations (15,000 watts). Responsibilities included label relations, chart reporting and music rotation selection for over 80 hours of programming. Also a DJ across many formats and specialty shows.
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