As a devoted punk/metal/hardcore/decent music fan, what she does simply falls at the exact opposite end of the spectrum of what I look for in music. To say it’s “not my thing” is putting it lightly (and diplomatically). To say that I wrote an essay in college detailing her evil ways would not be a lie.

Having said that, I must give major props to the reigning queen of music revenue. In the past decade, Ms. Dion is the top grossing artist, generating an astounding $747.9 million! Dion pulled in $522.2 million in concert-ticket sales and $225.7 million in album sales in the ten years spanning 2000 – 2009. YIKES.

Read more about this travesty (and see the next 9 highest revenue generating performers) at this link.

P.S. – to my friends/clients at Celine Dion’s label Sony – uhhh… Celine Dion rules!!

How To Create A Grand Slam Music Marketing Plan
http://narip.com/index.php?page_id=5&task=form&id=94

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

BONUS #1
Pre-register for NARIP’s event and submit your artist’s marketing plan. Our experts will select one plan and provide an in-depth review of it at our program.

BONUS #2
One NARIP member will be selected from our session to win one (1) free hour consultation with one of our guest speakers.

GUEST SPEAKERS

Jason Feinberg, President & Founder, On Target Media Group (from Los Angeles)
Steffen Franz, Founder, Independent Distribution Collective
Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive
Tamra Engle, Senior Director, NARIP San Francisco (moderator)

YOU WILL LEARN

* Most important parts of music marketing strategy
* An easy way to begin your marketing campaign
* Your complete digital toolbox: what you need… and what you don’t
* Branding made simple… and effective
* How to use social networks, blog, MySpace & YouTube
* 5 ways to boost your presence on the Internet
* How to get press features
* Sites seeking content – excellent marketing opportunities for you
* How to build a brand and get more fans

WHEN

Wednesday, January 13, 2010
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends

WHO SHOULD ATTEND

Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign.

WHERE

SAE Institute of Technology
450 Bryant St.
San Francisco, CA 94107-1303

http://narip.com/index.php?page_id=5&task=form&id=94

In Online Music Marketing with Topspin, you’ll develop the online (and offline) marketing expertise necessary to properly execute your campaign using Topspin’s platform. We’ll discuss best practices with social media, branding considerations, niche marketing, building and supporting your fan base, your online sales strategy and creating successful offers, effective communication strategies, optimizing your online presence, alternative revenue options, connecting with new media outlets, integrating physical marketing into your overall campaign, how to use data and analytics to guide your campaign, and many more cutting-edge marketing strategies.

OTMG’s founder Jason Feinberg is one of the instructors, and will be sharing strategies and lessons learned from over a year working with the Topspin platform. Jason (and the rest of the OTMG team) are certified Topspin campaign administrators. More information about OTMG’s Topspin campaign services can be found on the Topspin Services page.

First Impressions More Important Than Ever

25 Blogs to Stay Current in Social Media

7 Ways to Tour Without Getting in the Van (what would Rollins think about that?!?)

Warner Posts Continuing Losses

Creativity in Music Marketing 1

Creativity in Music Marketing 2

The End of Music

http://www.google.com/analytics
http://www.rockdex.com/
http://www.bandmetrics.com/
http://www.nextbigsound.com/
http://www.trendrr.com
http://www.radian6.com/
http://www.soundout.com/

We also run many campaigns with http://www.topspinmedia.com and they have an excellent backend analytics system. Their platform also integrates with Google Analytics quite well.

Any others I’ve missed? Any favorites out there?

http://www.pbs.org/mediashift/2009/10/record-labels-are-losing-power-to-fans-artists282.html

Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward.

Regardless of their background, practically every person I spoke with agreed on a core set of truths about the future of record labels (and the industry as a whole). The consensus is that…

Read more…

A choice excerpt:

This addresses the core problem. Labels’ traditional revenue streams are drying up and no business can flourish without sustainable income. A remapping of revenue sources is inevitable and has already been put into practice by many labels via so-called “360 deals.” Pulling from tour revenues seems to be a logical progression, especially since the new paradigm for many labels is that records exist to promote the tour, rather than the opposite which was true for decades.

To this point, Scott Perry adds, “The bank is broken, and until investing in an artist’s career is proven to be a profitable endeavor, it will be difficult for any artist to find a benefactor to fund the labor necessary to push an artist beyond their sphere of friends and into a larger network.”

Read more at http://www.pbs.org/mediashift/2009/08/what-will-record-labels-look-like-in-the-future230.html

http://mashable.com/2009/08/02/customize-youtube-channel/
http://www.artistdata.com/us/casestudy
http://neich.in/2009/07/01/direct-to-fan-marketing-music-advocacy
http://www.audiblehype.com/diy/entry/10_highly_effective_ways_to_market_like_an_asshole/
http://blogs.openforum.com/2009/07/08/5-things-small-businesses-can-learn-from-big-business-social-media-campaigns/
http://www.associatedcontent.com/article/1773988/how_to_use_facebook_insights_for_your.html?cat=15
http://zanesafrit.typepad.com/zane_safrit/2009/04/please-dont-evangelize-our-products.html
http://www.clickz.com/3624847
http://www.wilsonweb.com/wmt5/viral-principles.htm
http://forum.nin.com/bb/read.php?30,767183
http://deepdivemarketing.com/2009/07/20/the-new-music-business-model-imogen-heap/

I am a firm believer in the D2F space, and my company is working with many artists and labels to leverage the power of the channel. As I have discussed before, OTMG is also a certified Topspin marketing partner, of which we are very excited and proud.

http://www.pbs.org/mediashift/2009/06/the-time-is-right-for-direct-to-fan-marketing-of-music175.html

It is a doc whose “purpose is to keep track of all your actionable DIY activities: the “business” items you need to keep up in order to build a self-sustaining career.”