Archive for the 'Management' Category

Jan 13 2010

NARIP Presentation Tonight!

I think it’s technically sold out, but come on down, we’ll find a seat for you!

How To Create A Grand Slam Music Marketing Plan
http://narip.com/index.php?page_id=5&task=form&id=94

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

BONUS #1
Pre-register for NARIP’s event and submit your artist’s marketing plan. Our experts will select one plan and provide an in-depth review of it at our program.

BONUS #2
One NARIP member will be selected from our session to win one (1) free hour consultation with one of our guest speakers.

GUEST SPEAKERS

Jason Feinberg, President & Founder, On Target Media Group (from Los Angeles)
Steffen Franz, Founder, Independent Distribution Collective
Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive
Tamra Engle, Senior Director, NARIP San Francisco (moderator)

YOU WILL LEARN

* Most important parts of music marketing strategy
* An easy way to begin your marketing campaign
* Your complete digital toolbox: what you need… and what you don’t
* Branding made simple… and effective
* How to use social networks, blog, MySpace & YouTube
* 5 ways to boost your presence on the Internet
* How to get press features
* Sites seeking content – excellent marketing opportunities for you
* How to build a brand and get more fans

WHEN

Wednesday, January 13, 2010
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends

WHO SHOULD ATTEND

Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign.

WHERE

SAE Institute of Technology
450 Bryant St.
San Francisco, CA 94107-1303

http://narip.com/index.php?page_id=5&task=form&id=94

One response so far

Dec 15 2009

The Year in Digital Music and Predictions for 2010

I just published a new post over at the PBS Mediashift Blog titled “The Year in Digital Music and Predictions for 2010″

Focuses on recent and upcoming topics such as acquisitions, direct-to-consumer, ISP tax, Spotify, analytics, and more. Would love to get input from all of you as to what you think are the key digital music moments of 2009 and what’s next.

http://www.pbs.org/mediashift/2009/12/the-year-in-digital-music-and-predictions-for-2010350.html

One response so far

Nov 24 2009

What I Am Reading Today

A big mix of interesting articles today…

First Impressions More Important Than Ever

25 Blogs to Stay Current in Social Media

7 Ways to Tour Without Getting in the Van (what would Rollins think about that?!?)

Warner Posts Continuing Losses

Creativity in Music Marketing 1

Creativity in Music Marketing 2

The End of Music

No responses yet

Oct 13 2009

New PBS Mediashift Post on Future of Record Labels

My newest post is up at the PBS Mediashift blog.

http://www.pbs.org/mediashift/2009/10/record-labels-are-losing-power-to-fans-artists282.html

Over the past month, I received a significant amount of feedback on my recent MediaShift article, What Will Record Labels Look Like in the Future?. People from all areas of the music industry reached out and shared their feelings on future business models, and strategies for moving forward.

Regardless of their background, practically every person I spoke with agreed on a core set of truths about the future of record labels (and the industry as a whole). The consensus is that…

Read more…

No responses yet

Aug 19 2009

The Future of Record Labels

Please hop on over to the PBS Mediashift Blog and read my new post, “What Will Record Labels Look Like in the Future?”

A choice excerpt:

This addresses the core problem. Labels’ traditional revenue streams are drying up and no business can flourish without sustainable income. A remapping of revenue sources is inevitable and has already been put into practice by many labels via so-called “360 deals.” Pulling from tour revenues seems to be a logical progression, especially since the new paradigm for many labels is that records exist to promote the tour, rather than the opposite which was true for decades.

To this point, Scott Perry adds, “The bank is broken, and until investing in an artist’s career is proven to be a profitable endeavor, it will be difficult for any artist to find a benefactor to fund the labor necessary to push an artist beyond their sphere of friends and into a larger network.”

Read more at http://www.pbs.org/mediashift/2009/08/what-will-record-labels-look-like-in-the-future230.html

No responses yet

Aug 04 2009

Some of what I’ve been reading lately…

some new some old, all interesting

http://mashable.com/2009/08/02/customize-youtube-channel/
http://www.artistdata.com/us/casestudy
http://neich.in/2009/07/01/direct-to-fan-marketing-music-advocacy
http://www.audiblehype.com/diy/entry/10_highly_effective_ways_to_market_like_an_asshole/
http://blogs.openforum.com/2009/07/08/5-things-small-businesses-can-learn-from-big-business-social-media-campaigns/
http://www.associatedcontent.com/article/1773988/how_to_use_facebook_insights_for_your.html?cat=15
http://zanesafrit.typepad.com/zane_safrit/2009/04/please-dont-evangelize-our-products.html
http://www.clickz.com/3624847
http://www.wilsonweb.com/wmt5/viral-principles.htm
http://forum.nin.com/bb/read.php?30,767183
http://deepdivemarketing.com/2009/07/20/the-new-music-business-model-imogen-heap/

No responses yet

Jul 21 2009

DFest This Weekend

I’ll be moderating a panel and speaking on two others at the DFest Conference this week in Tulsa, OK. Come by and say hello..


Rethinking the Kegger: Niche & Lifestyle Marketing
7/24 – 3:15 PM
GRAMMY Room

Mass-marketing your music can seem very lucrative, but casting such a wide net is often a futile effort. Micro markets and subcultures are being bountifully exploited by creative marketers, becoming the bread and butter of many successful working artists. This panel discusses strategies to focus your marketing plans on finite demographics… taking your music to people who already want what you have to offer.


Your Local Scene Sucks – How To Fix It
7/25 – 12:30
MusiCares Room

It seems like every artist is always complaining about how their local music scene is stagnant and unsupportive of independent artists. Well the fact of the matter is that no local scene is perfect, and artists need to adjust their attitude and their expectations in order to thrive musically and develop a following. This panel may not fix your local scene, but it will give you some inspiration to make a difference in your musical community.


Internet Killed the Radio Star – New Media & Social Marketing
7/25 – 2:00 PM
MusiCares Room

The internet is the new music discovery tool of our generation. As old media dinosaurs cling to out-dated marketing models, savvy music entrepreneurs take their music online to expand their fanbase. This panel will discuss new ways to use social networks to both market yourself and to sell music, crowd-sourcing your online promotion, and use both blogging and micro-blogging to connect with your fans on a more personal level than ever thought possible.

One response so far

Jun 10 2009

DIY Spreadsheet for Artists

Check out this insanely useful tool: http://amusiciansjourney.blogspot.com/2009/05/your-diy-activity-document.html

It is a doc whose “purpose is to keep track of all your actionable DIY activities: the “business” items you need to keep up in order to build a self-sustaining career.”

No responses yet

Jan 28 2009

Techipedia: Best Internet Marketing Posts of 2008

I’ve had this link open in my browser for a few weeks. STILL working my way through it. The title says it all. Pour a glass of Ovaltine, engage your pocket protector, get in your most uncomfortable carpal tunnel inducing position, and read away…

Categories include:
Search Engine Optimization (SEO)
Personal Branding
Social Media: Strategy for Social Sites
Twitter
LinkedIn

and more…

http://www.techipedia.com/2009/internet-marketing-posts-2008/

No responses yet

Dec 22 2008

Putting Fans in Charge of Bands

A great article by Mark Glaser on the PBS Mediashift blog, interviewing Nettwerk CEO and all-around smart guy Terry McBride. As I am a big believer in the artist-run business model, this is a very interesting perspective on how artists should be running their enterprises given the opportunities and constraints in place with current technology, record label practices, etc.

http://www.pbs.org/mediashift/2008/12/nettwerk-ceo-terry-mcbride-puts-fans-in-charge-of-bands346.html

Excerpt:
Search engine optimization, the ability to write basic code, understanding how social networks and blogs work together, how to connect that interaction back to the sale of music or monetization of behavior or crowdsourcing music. It’s understanding all of those things, and having a very imaginative marketing plan around the artist vs. around a product. It’s really brand marketing. What are the artists’ causes? Are there cause alignments? Are there other brands we can hook up with to align our causes? And if the other brand is bigger, can we give them free music and get exposure to their audience because it’s like-minded tribes?

No responses yet

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