Full article at that link, but here’s the start…



I’ve been covering the digital music business for MediaShift for more than 18 months, and in that time I’ve chronicled new services and examined key trends and news. Below is a look at 10 things that I’ve come to believe are true about the modern music business.


1. The “DIY Revolution” has Been Relatively Ineffective

Although going it on your own was all the rage in 2009, reality has shown that the majority of artists still need a team around them to reach any substantial level of awareness, sales, and revenue. However, this team doesn’t necessarily need to resemble the traditional record label department structure. For many artists, surrounding themselves with a few tech-savvy friends and some seed money can generate the momentum necessary to fuel a moderate indie career. To reach far and wide enough to live off of one’s art, the task list is simply too long to tackle alone. In reality, DIY can work just fine if you modernize the traditional definition of the term.

2. Tech Can Replace/Enhance Some Functions

Technology has removed many barriers and allowed almost anyone to play the game. It has also removed the need for some of the team members that have always been needed. Recording, mixing and mastering music can be done faster and cheaper than ever before. Distributing the output digitally is near instant and inexpensive. Anyone can create digital tools that collect email addresses, stream music, sell tickets, and engage with fans. Just remember that with technology, “build it and they will come” is pure fantasy.


Read the rest here…

- There are 1.73 billion Internet users worldwide as of September 2009.
- There are 1.4 billion e-mail users worldwide, and on average we collectively send 247 billion e-mails per day. Unfortunately 200 billion of those are spam e-mails.
- As of December 2009, there are 234 million websites.
- Facebook (Facebook) gets 260 billion pageviews per month, which equals 6 million page views per minute and 37.4 trillion pageviews in a year.

Learn more by watching this video right here:

JESS3 / The State of The Internet from Jesse Thomas on Vimeo.

I read plenty of music biz news sites and blogs, and it helps keep me aware of what’s on most of my colleague’s minds. But if it’s in those blogs, people are already talking about it and you can’t do it first.

What I care about is figuring out what’s next. Finding more efficiency. Creating something that hasn’t been done before. Taking an old concept and applying it a new way.

The best wisdom often comes from sources far from obvious. Find the tools you need, combine them with the wisdom you can find, and create something bigger than you thought.

Read Seth’s Blog to get perspective.

Use Evernote to boost productivity.

Fire up Chat Roulette for creative purposes instead of just showing people your junk.

RSVP for every single SXSW party, but don’t get there before me and take my spot.

What Sort of Checklist Should You Be Using?

How To Create the Perfect Facebook Fan Page

Marketing to Mommy Bloggers: When Bad Outreach Goes Good

HOW TO: Deal With Negative Feedback in Social Media

Can One Bad Tweet Taint Your Brand Forever?

Branding 101: How to Write a Positioning Statement

http://www.pbs.org/mediashift/2010/02/rent-vs-own-the-streaming-music-debate-continues036.html

I basically sum up the current state of the debate, the players, and what it will take for mass adoption. A quick and hopefully informative read to catch you up on where things are at in the streaming/subscription world.

http://www.pbs.org/mediashift/2010/02/rent-vs-own-the-streaming-music-debate-continues036.html

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

More Info: http://narip.com/index.php?page_id=5&task=form&id=95

How To Create A Grand Slam Music Marketing Plan
http://narip.com/index.php?page_id=5&task=form&id=94

Get a music marketing plan started in one session. Boost the effectiveness of the plan you already have. A great marketing plan doesn’t have to be complicated. A good one can be just one page long. Spreadsheets, graphs and numbers are not necessary.

But you NEED a plan. Lack of a good plan destroys more careers than lack of talent. Good marketing is simply getting your work to the largest number of people at the lowest possible cost.

Three music marketing experts give you the facts you need to take your artist to the top in this special NARIP session.

BONUS #1
Pre-register for NARIP’s event and submit your artist’s marketing plan. Our experts will select one plan and provide an in-depth review of it at our program.

BONUS #2
One NARIP member will be selected from our session to win one (1) free hour consultation with one of our guest speakers.

GUEST SPEAKERS

Jason Feinberg, President & Founder, On Target Media Group (from Los Angeles)
Steffen Franz, Founder, Independent Distribution Collective
Bryn Boughton, Chief Marketing Officer, IRIS Distribution & BlinkerActive
Tamra Engle, Senior Director, NARIP San Francisco (moderator)

YOU WILL LEARN

* Most important parts of music marketing strategy
* An easy way to begin your marketing campaign
* Your complete digital toolbox: what you need… and what you don’t
* Branding made simple… and effective
* How to use social networks, blog, MySpace & YouTube
* 5 ways to boost your presence on the Internet
* How to get press features
* Sites seeking content – excellent marketing opportunities for you
* How to build a brand and get more fans

WHEN

Wednesday, January 13, 2010
6:00 p.m. – Registration and networking
7:00 p.m. – Program begins
8:15 p.m. – Break
9:30 p.m. – Program ends

WHO SHOULD ATTEND

Artist Managers, Producers & Artist Reps
Record & Music Publishing Executives
Concert Promoters, Agents, Tour Managers
Anyone seeking to create or enhance a music marketing plan or campaign.

WHERE

SAE Institute of Technology
450 Bryant St.
San Francisco, CA 94107-1303

http://narip.com/index.php?page_id=5&task=form&id=94

In Online Music Marketing with Topspin, you’ll develop the online (and offline) marketing expertise necessary to properly execute your campaign using Topspin’s platform. We’ll discuss best practices with social media, branding considerations, niche marketing, building and supporting your fan base, your online sales strategy and creating successful offers, effective communication strategies, optimizing your online presence, alternative revenue options, connecting with new media outlets, integrating physical marketing into your overall campaign, how to use data and analytics to guide your campaign, and many more cutting-edge marketing strategies.

OTMG’s founder Jason Feinberg is one of the instructors, and will be sharing strategies and lessons learned from over a year working with the Topspin platform. Jason (and the rest of the OTMG team) are certified Topspin campaign administrators. More information about OTMG’s Topspin campaign services can be found on the Topspin Services page.

Focuses on recent and upcoming topics such as acquisitions, direct-to-consumer, ISP tax, Spotify, analytics, and more. Would love to get input from all of you as to what you think are the key digital music moments of 2009 and what’s next.

http://www.pbs.org/mediashift/2009/12/the-year-in-digital-music-and-predictions-for-2010350.html

First Impressions More Important Than Ever

25 Blogs to Stay Current in Social Media

7 Ways to Tour Without Getting in the Van (what would Rollins think about that?!?)

Warner Posts Continuing Losses

Creativity in Music Marketing 1

Creativity in Music Marketing 2

The End of Music